When voters get bored with hearing in general terms about McCain's captivity and fortitude in North Vietnam, they need to hear stories like this (from the Wall Street Journal via Powerline):
"[Colonel Bud Day, a Medal of Honor recipient and America's most highly decorated veteran, shared a cell for some time with McCain.] Day escaped his original detention in North Vietnam, but was recaptured. Upon recapture, the North Vietnamese conveyed a harsh message:
'When he was recaptured, a Vietnamese captor broke his arm and said, "I told you I would make you a cripple."
'The break was designed to shatter Mr. Day's will. He had survived in prison on the hope that one day he would return to the United States and be able to fly again. To kill that hope, the Vietnamese left part of a bone sticking out of his arm, and put him in a misshapen cast. This was done so that the arm would heal at "a goofy angle," as Mr. Day explained. Had it done so, he never would have flown again.
'But it didn't heal that way because of John McCain. Risking severe punishment, Messrs. McCain and Day collected pieces of bamboo in the prison courtyard to use as a splint. Mr. McCain put Mr. Day on the floor of their cell and, using his foot, jerked the broken bone into place. Then, using strips from the bandage on his own wounded leg and the bamboo, he put Mr. Day's splint in place.Years later, Air Force surgeons examined Mr. Day and complimented the treatment he'd gotten from his captors. Mr. Day corrected them. It was Dr. McCain who deserved the credit. Mr. Day went on to fly again.' "
The Wall Street Journal article has other stories as well, including how Cindy McCain brought a dying orphan from Bangladesh to the U.S. for medical treatment and the McCains adopted her.
If the McCain campaign can't find a way to tell stories like these effectively, 527's had better get on the stick!